A structured arc from current state to competitive advantage.

Most AI strategies fail not because of the technology, but because of misalignment between ambition, readiness, and organisational design. We address all three — in sequence, with rigour, and alongside your leadership team.

Assess

We establish an honest current state across five dimensions: strategy and ambition, data and infrastructure, systems and tooling, processes, and people. No assumptions. Just a clear-eyed baseline your decisions can be built on.

Strategise

We identify where AI creates genuine, durable competitive advantage in your specific context — not just what's technically possible. The output is a prioritised, sequenced roadmap tied to business outcomes and defensible under board scrutiny.

Design

Strategy needs a structure to land in. We design the target operating model — decision rights, roles, workflows, data flows, and the governance framework that ensures AI is deployed responsibly and at scale.

Advise

We stay alongside your leadership through implementation — not to manage the project, but to ensure strategic intent translates into execution reality. We adjust as the picture changes and capability builds.

Rigorous thinking. Senior people. No conflict of interest.

There's no shortage of firms who will tell you AI matters. Fewer will sit alongside you, ask the hard questions, and give you a strategy that holds up when the board pushes back.

Methodologically grounded

Our approach draws on leading academic and industry research in AI strategy, organisational design, and responsible governance. We bring intellectual rigour to every engagement — not intuition dressed up as frameworks.

Principal-led, always

Every engagement is led by a senior principal from start to finish. You get direct access to the thinking, not a junior team working from a template. The advice is specific to your context, not recycled from the last client.

Vendor-independent

We have no financial relationship with any AI vendor, platform, or technology provider. Our recommendations are driven entirely by what's right for your organisation — not what generates a referral fee.

We accompany your leadership team. Not just your project.

Advisory engagements are principal-led, tightly scoped, and designed to produce something your leadership team can act on — not a deck that ages in a shared drive. We work with organisations at any stage of their AI journey: those figuring out where to start, and those who have started and need to figure out what comes next.

Services span AI readiness assessment, strategy design, target operating model development, technology selection, change management, and responsible AI governance.

Advisory services

The people behind Rossignol.

A focused team combining expertise in AI strategy, organisational design, and responsible governance. Small by design — every engagement gets the principals, not a junior team.

Roy Johal — Managing Director

Roy Johal

Managing Director

Roy Johal

Managing Director

Jenny Tin — Advisor, Regulation and Compliance

Jenny Tin

Advisor — Regulation & Compliance

Jenny Tin

Advisor — Regulation & Compliance

Wafa Johal — Advisor, Strategy

Wafa Johal

Advisor — Strategy

Wafa Johal

Advisor — Strategy

Let's talk about what you're building.

Whether you're after strategic advice, looking to build something with AI, or want early access to Canopy — we'd like to hear from you.