An AI strategy advisory firm. Small by design. Senior by default.

Rossignol is a principal-led advisory firm focused on AI strategy and organisational design. We work with ambitious organisations — scale-ups, established businesses, and boards — to assess where they are, design where they need to go, and provide the strategic advice to get there.

Our approach is grounded in rigourous methodology drawn from leading academic and industry research on AI strategy, operating model design, and responsible governance. We apply it with discipline — not as a template, but as a thinking framework that produces better outcomes in each specific context we work in.

We're deliberately small. Every engagement is led by a principal. There are no junior teams doing the work while a partner takes the credit. What you see is what you get.

Who we are

Three things we believe deeply.

Clarity First

Strategy before technology, always.

The worst AI implementations start with a tool looking for a problem. We start with the problem — and work backwards to the right solution, even if that solution isn't AI.

Execution

A plan that doesn't get implemented is just a document.

We design for execution from the start. That means being honest about constraints, building in change management, and staying engaged until the work is actually done.

Independence

Good advice requires no conflict of interest.

We have no financial relationship with any AI vendor, platform, or technology provider. Our recommendations are driven entirely by what's right for the client. That independence is foundational — not a selling point.

The people behind Rossignol.

A focused team combining expertise in AI strategy, organisational design, and responsible governance. Small by design — every engagement gets the principals, not a junior team.

Roy Johal — Managing Director

Roy Johal

Managing Director

Roy Johal

Managing Director

John McCurry — Advisor, Commercial Strategy

John McCurry

Commercial Strategy

John McCurry

Commercial Strategy

Wafa Johal — Advisor, Strategy

Wafa Johal

Artificial Intelligence Advisor

Wafa Johal

Artificial Intelligence Advisor

Rohan Wickremesinghe — Advisor, Tech Risk & Cyber

Rohan Wickremesinghe

Tech Risk & Cyber

Rohan Wickremesinghe

Tech Risk & Cyber

Jenny Tin — Advisor, Regulation and Compliance

Jenny Tin

Regulation & Compliance

Jenny Tin

Regulation & Compliance

We'd like to hear from you.

Whether you want to explore our advisory practice, get early access to Canopy, or simply talk through a challenge you're facing — reach out and we'll respond promptly.